Key boast: Nova most listened to metro network, #1 metro drive, #1 metro nights for radio ratings 62 surveys Triple M Adelaide was good, remains #2 FM breakfast.” Nova: When lockdowns end, FM will rise again
“We went up this week though and we are expecting to head back to double figures in the next couple of surveys and tighten the race again. It is the only game you can play to be successful.”Īs to the Adelaide market, Cameron admitted Survey 3 hadn’t been great for SAFM. It is in a market where there is little audience movement because all the other shows have been on air for a long time with loyal audiences. The only way you get results is consistency over time, building audience and loyalty.”įor Dave Hughes at 2Day FM, Cameron repeats again: “It will take two years plus to build an audience. “ We have a few hold the course stations and hold the course shows. Cameron said the company needs to hold its nerve and stay the course. Marty’s national show at 3pm is #1 with males right across the country. “Triple M Melbourne breakfast is about changing an existing older audience. The SCA content boss has always told Mediaweek things could get worse before they get better when building new shows. “We remain confident and comfortable how that show is building its younger footprint,” stressed Cameron.
In particular Marty Sheargold’s ratings had been hit by no commuter audience as Triple M Melbourne hit a new low.
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